Bern Marketing Day: Paths to success

How is success defined and how can it be achieved? This year's Bern Marketing Day is dedicated to the success factors of brand management, innovation culture, market orientation in sport and the topic of sales strength. The speakers include Philippe Gaydoul (CEO Gaydoul Group), Sina Leemann (Marketing Director Nestlé Nespresso) and Professor Marcus Schögel from the University of St. Gallen, who will present theories on the targeted use of new distribution channels. Former ski racer Markus Wasmeier, SCB CEO Marc Lüthi, Stefan Niedermaier (YB CEO until August 2010) and NZZ sports journalist Daniel Germann will also discuss the question of how much commercial interference top-class sport can tolerate.

Registration and program: Bmt.ch.