Taken at our word

FCBLK stages the strengths of the SonntagsBlick on the reading stageThe Wallisell agency FCB Leutenegger Krüll (FCBLK) is opening a new advertising chapter for the SonntagsBlick (SoBli). The current appearance is based on the newspaper texts. "If you look at the content separately from the SoBli's image, these are the best texts you can read on a Sunday," says Peter Leutenegger. According to Mike Krüll, the campaign was created with the launch of the NZZ am Sonntag in mind and is intended to prove people who underestimate Switzerland's most widely read Sunday paper wrong: In the spot campaign, which can be seen in cinemas and on television, well-known actors recite passages from the newspaper as if they were in a book. The eye-catching advertisements and posters with which FCBLK is making a creative (sentence) statement are just as close to the written language. page 6