With SFLB, the Sunrise VIP Pass becomes a cell phone pass

SFLB has developed a campaign for Sunrise's music sponsorship. Sunrise is supporting three music festivals in Switzerland this summer.

At the "Das Festival" in Schaffhausen as presenting partner, at the "Rock OZ' Arenes" in Avenches and at the "Summer Days" in Arbon as main sponsor. Sunrise has put together VIP packages for its customers. These include a ride in a Sunrise limousine, a welcome aperitif followed by dinner, access to the VIP grandstand, a backstage tour and a meet & greet with the artists. To this end, SFLB has created a subject that gives the local population the chance to win one of the VIP packages. The cell phone, which hangs from a ribbon around a visitor's neck like a VIP pass for the respective festival, will be featured in the local press and online.
Responsible at Sunrise: Bettina Singeisen (Project Manager Sponsoring & Events), Simone Marzoll (Project Manager Brand Management). Responsible at SFLB: Sebastian Krayer (AD), Christian Schäfer (Text), Peter Brönnimann (CD), Dominik Mätzener, Flurin Hardt, Rebecca Krausse (Consulting). Photography: Mathias Zuppiger
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