Hippos fly with Lowe on South African Airways
The creative agency Lowe Zurich has created a wide-ranging advertising campaign for the world's most comfortable business-class seat. It can be seen in France and Switzerland.
The creative agency Lowe Zürich has created a wide-ranging advertising campaign for the world's most comfortable business class seat. It can be seen in France and Switzerland. Passengers flying between Zurich and Paris can now also enjoy the 2-meter-long lie-flat beds with massage function. The African hippopotamus Humphrey is the eye-catcher of the campaign. It can be seen on the posters and also "live" as part of the promotional event at the airports, which runs until November 29.
