The cash registers are ringing at LeShop

 Let someone else say that e-commerce doesn't work: Migros' online supermarket LeShop is reporting growth rates of over 40 percent for the seventh time in a row. The product rating system for customers, which was introduced in May, is also proving to be a success. LeShop, the market leader in Swiss online grocery retail, has been enjoying a veritable growth spurt for the past seven semesters. As LeShop announced on Thursday, it recorded an increase of 45.3 percent in the last six months and achieved sales of 47.5 million Swiss francs. The growth in new customers was even stronger: 24,000 people made new purchases at LeShop, which corresponds to an increase of 53.8 percent. The SportXX, Globus Delicatessa and Boots cosmetics lines were added to the range during this period. LeShop customers spent an average of 225 francs per order.
For the first time in Europe, LeShop customers have been able to rate over 8,000 products online since May. This was LeShop's response to "the growing need for opinion networking", as Dominique Locher, Director of Marketing and Sales, is quoted in the press release. Customers can now share their experiences and recommendations, whether positive or negative, with fellow shoppers quickly and easily. This also has advantages for the company, particularly in terms of quality assurance and knowledge of customer wishes.