Set for the canceled customer order

If potential customers who have landed on the web store through a Google search, for example, leave it again immediately because they were unable to find what they were looking for at a glance, VeAssist suggests alternative products that match the search term. If a user leaves the webshop before making a final purchase, VeContact ProActive offers to send them the items from their shopping cart as a notepad by e-mail. This email enables the customer to continue and complete the purchase at a later date on a laptop, smartphone or tablet in the same store. The conversion rate can also be optimized with VeChat. If the potential customer wants to leave the page, they are addressed specifically via a layer and asked for feedback if necessary. VeChat can offer fully automated help or special discounts to keep the customer on the site. If the user has already left their e-mail address, but nevertheless cancels the purchase process, VeContact sends them a one-off service e-mail after one hour, informing them of the cancellation, displaying products from the shopping cart and encouraging them to return to the store.

With these re-marketing and re-engagement apps, Ve Interactive reduces the bounce rate of web stores and can therefore increase sales by double-digit percentage points. The individual apps and campaigns are managed and controlled via the VePlatform dashboard. VePlatform also provides helpful analyses and reports, which in turn can form the basis for new campaigns. Ve Interactive works with a purely performance-based commission model. There are no contract terms or set-up costs for store operators.

Case studies on the use of the app for Conrad Electronic and Deindeal.ch

The electronics retailer Conrad Electronic is faced with intense competition from a large number of rival providers and a wide variety of price comparison portals. The consequence was a high abandonment rate in the ordering process and therefore many lost online sales. Ve Interactive therefore needed to ensure that its service orientation could be increased in all other sales channels in addition to its stores. This personal service should also be offered to customers online, thus guaranteeing a better perception of customer service. The company then developed an overall concept specially designed to meet the requirements of the Swiss market. Initially, generic emails were sent with a personalized salutation. The product feed was used as the main campaign. And finally, a personalized salutation was used to get in touch with customers on a very personal level after an abandoned order.

The result: the recalled conversion was increased by 266 percent, the click rate rose by 19 percent and more than 50 percent of all email recipients clicked on the Conrad online store to complete their abandoned purchase. This remarketing strategy seems to have been well received: "Our customers are very satisfied with Ve Interactive's solutions," says Conrad Electronic.

Deindeal.ch was also confronted with a high abandonment rate. The reason: the time-limited and frequently changing offers. Many Dein Dealers are impulse buyers who surf the platform in search of the best deals. An email solution has already been developed in-house for existing customers to cancel their orders. However, this could not be used for new customers for technical reasons. Ve Interactive activated Ve Contact. By combining a product feed and a two-stage cascade email, a specifically tailored email cycle was developed. In the second step, Ve Chat was integrated - initially on the product page, later also in the checkout of Dein Deal.

The result: Ve Contact achieved a click-to-conversion rate of 14%, the integration of the product feed into the email led to a 33% increase in the conversion rate and Ve Chat achieved a conversion rate of 30% immediately after activation. By extending the Ve Chat campaign to the checkout page, the recovered revenue was increased by a further 25 percent. "The technical integration on our part was very simple and involved little effort," says Dein Deal.