Beem now also interacts with the cinema screen
WerbeWeischer and Beem launch the first joint interactive campaign. For four weeks, users have the chance to win 169 cinema vouchers in selected cinemas.
Beem gives classic campaigns a new function with the On-Top option. Using Audio Content Recognition (ACR) technology, content can be brought directly from the big screen to the smartphone.
Over the next four weeks, Beem is launching an interactive competition in selected cinemas in German-speaking Switzerland. During this time, a total of 169 cinema vouchers can be won.
The interactive cinema spot will be broadcast from December 12 to January 8 in 19 cinema centers and 138 screens in Aarau, Basel, Bern, Dietikon, Ebikon, Lucerne, Spreitenbach, St. Gallen, Winterthur and Zurich.
If you activate the Beem function in the apps of 20 Minuten or Bluewin, as well as access to Bluetooth, location and microphone, you can take part in the competition. If the interactive cinema spot is then broadcast, the corresponding app must be opened, whereupon a Beem banner appears with the hint to take part in the competition. Anyone who takes part will find out immediately afterwards whether they have won.
The campaign is additionally supported by a DOOH cinema campaign in the waiting areas of the selected cinemas.
