BBDO advertises for Braun

Direct mandate The personal care group Braun has entrusted BBDO with its global creative account without a pitch. Braun originally wanted to invite account holder Lowe, London, and Ogilvy & Mather to a competitive presentation, as reported by the US industry service Adweek. After Lowe declined to participate, the pitch was canceled. At BBDO, the New York office is taking the strategic lead. AMV BBDO in London and BBDO Düsseldorf are also involved in the creation.