BaZ with Stellefant
A Late Alpha Effect in Northwestern Switzerland
A late Alpha effect in northwestern SwitzerlandBy Daniel Schifferle Starting next Saturday, the Basler Zeitung will have its own job newspaper with at least four pages of service for job seekers. The aim of the supplement, called Stellefant, is to fish in the national job market, which was previously reserved for Alpha and the Neue Zürcher Zeitung.
Job advertisements are a lucrative business. Those who canvass job seekers in a more attractive way will profit even more from this bubbling source of income. The Basler Zeitung has also recognized this and is launching its own job newspaper next Saturday. Stellefant, the somewhat exotic-sounding name of the new weekend supplement, is, according to project manager Daniel Fasnacht, "a completely arbitrarily chosen word composition, to which the elephant, as a sympathetic figure, lends an endearing note.
The two main trump cards of the new weekend supplement: an expanded service section and a clear rubrication of the advertisements. A wide variety of topics from the world of work are addressed on at least four editorial pages.
It opens with a topical picture story, and on the second page a specialist in labor law answers readers' questions. The third page provides guidance on various relevant areas: from tips on how to write a job application correctly to information on the choice of work clothing and how to keep a correct expense sheet. And of course, readers should also be allowed to smile. The last page is reserved for this, with gossip from the business world and a regular cartoon.
"Basler Zeitung editors vouch for the high journalistic quality of these vessels," emphasizes project manager Daniel Fasnacht. But a page is also reserved for pure PR articles. Under the heading Company Portrait, companies can be featured on a full or half page at a rate of 10,000 or 6,000 Swiss francs respectively. However, freelance journalists from Publicitas, not the company's own, are used for this.
Forward in the national job market
In addition to the bundle of editorial content, job seekers in Stellefant will above all be offered more of an overview. Instead of the only two previous sections, Managerial Positions and Job Vacancies, the Saturday supplement is divided into no fewer than nine sections: Managerial, Commercial, Sales, Marketing/Communication, IT, Finance, Technical/Commercial/Industrial, Social/Medical and Other Jobs.
According to Daniel Fasnacht, the Stellefant corresponds to a "long and frequently expressed wish from the circle of job recruiters". With its realization, Fasnacht now hopes for something in return: "In the future, we would also like to participate in the national job market," says Fasnacht.
Job advertisements are a lucrative business. Those who canvass job seekers in a more attractive way will profit even more from this bubbling source of income. The Basler Zeitung has also recognized this and is launching its own job newspaper next Saturday. Stellefant, the somewhat exotic-sounding name of the new weekend supplement, is, according to project manager Daniel Fasnacht, "a completely arbitrarily chosen word composition, to which the elephant, as a sympathetic figure, lends an endearing note.
The two main trump cards of the new weekend supplement: an expanded service section and a clear rubrication of the advertisements. A wide variety of topics from the world of work are addressed on at least four editorial pages.
It opens with a topical picture story, and on the second page a specialist in labor law answers readers' questions. The third page provides guidance on various relevant areas: from tips on how to write a job application correctly to information on the choice of work clothing and how to keep a correct expense sheet. And of course, readers should also be allowed to smile. The last page is reserved for this, with gossip from the business world and a regular cartoon.
"Basler Zeitung editors vouch for the high journalistic quality of these vessels," emphasizes project manager Daniel Fasnacht. But a page is also reserved for pure PR articles. Under the heading Company Portrait, companies can be featured on a full or half page at a rate of 10,000 or 6,000 Swiss francs respectively. However, freelance journalists from Publicitas, not the company's own, are used for this.
Forward in the national job market
In addition to the bundle of editorial content, job seekers in Stellefant will above all be offered more of an overview. Instead of the only two previous sections, Managerial Positions and Job Vacancies, the Saturday supplement is divided into no fewer than nine sections: Managerial, Commercial, Sales, Marketing/Communication, IT, Finance, Technical/Commercial/Industrial, Social/Medical and Other Jobs.
According to Daniel Fasnacht, the Stellefant corresponds to a "long and frequently expressed wish from the circle of job recruiters". With its realization, Fasnacht now hopes for something in return: "In the future, we would also like to participate in the national job market," says Fasnacht.
