Bayer announces Universal McCann and launches pitch

 
The Consumer Care division of Bayer (Switzerland) is terminating its contract with the media agency Universal McCann with effect from June 30, 2008 and inviting competitors to a presentation. After almost six years of good cooperation, the company has decided to review its performance with the agency, according to a statement from the pharmaceuticals marketer. Although the company can look back on a very fruitful collaboration with Universal McCann, it would like to create more market transparency and explore the potential for future activities, said Luca A. De Vito, Group Brand Manager at Bayer, explaining the reasons for the planned media agency round. In addition to Universal McCann, the agencies OMD, Mediacom and Media Schneider have been invited to the competition presentation, which is scheduled to take place in March next year.