Bastian Baker is brand ambassador for Cardinal

Bastian Baker is the new face of Cardinal.The cooperation kicks off with a TV commercial that brings the Cardinal claim "à l'amitié" ("to friendship") to life. At the same time, Bastian Baker launches his new single "Five Fingers." "The song and the TV spot are a hymn to friendship and convivial moments among friends - that's exactly what Cardinal stands for," explains Eric Schmidgall, senior brand manager Cardinal. The spot features Baker and four good friends in various situations they experience and overcome together. The 20-second commercial was shot in Fribourg and Lausanne, among other locations, and will be shown immediately on RTS 1, RTS2 and in RTL 9's Swiss advertising window.

The beer of friendshipBastian Baker may be an artist who enjoys a national and international reputation, but like Cardinal, he has his roots in French-speaking Switzerland. "Cardinal is the beer of friendship and French-speaking Switzerland. That's why we're a perfect match," says the likeable singer. In addition, the two partners have even more in common. Thanks to his father, a restaurateur in Lausanne and a longtime Cardinal customer, Baker has known the brand intimately since his youth.Before his successful music career took off, the 25-year-old Frenchman played ice hockey professionally. However, his passion for music was even greater. Cardinal has been involved in ice hockey and music for many years. The brand is a partner of HC Fribourg-Gottéron and is an integral part of major music festivals such as the Paléo and Gurten.The spot is just the beginning of a long-term collaboration. The campaign will be present in print and online media. Other joint activities will follow later.