Kreisvier gives Aktion Pinguin a new brand identity
The Basel-based agency kreisvier has given Aktion Pinguin, an initiative against littering, a new visual identity. The comprehensive rebranding includes a new logo, a fresh color scheme and visual style, and a modern website.
A spontaneous clean-up campaign on the banks of the Rhine in Basel in 2020 gave rise to a city-wide movement. A passionate Rhine swimmer, who was bothered by littering, joined forces with others to collect the garbage. Today, Aktion Pinguin is an established private-public partnership.
The initiative is committed to a liveable public space - through less littering and more personal responsibility. Its mission is to inspire and empower people to take responsibility for the cleanliness of their surroundings. The penguin symbolizes cleanliness and a sense of community.
Just in time for the swimming season, the Basel agency kreisvier has given the Penguin a new look. The comprehensive rebranding sums up the attitude of Aktion Pinguin: clear, committed and positive. The design team developed a new logo, a fresh color and image world as well as a modern, user-friendly website. A practical "Zigi Sagg" was also created in the new design.
The new design creates visual clarity and conveys the emotional power of the initiative without coming across as preachy. An accompanying social media campaign gets to the heart of the issue of littering clearly and with a pinch of humor.
The rebranding gives the Penguin campaign the attention it deserves - and thus supports the goal of solving the littering problem together.
