Basel agency takes over format and label communication from Coop
The Basel-based agency The Whole Media will take over media management for Coop's format and label communications effective July 1, 2009. The food company decided to make the switch due to staff departures at its previous agency, Initiative Media.
Basel-based agency The Whole Media will be responsible for media management of Coop's format and label communications from July 1, 2009. The transfer of all projects from the previous agency Initiative Media to The Whole Media will take place this month. At the beginning of July, more detailed information on planned communication measures will be provided, said Maja Fricker from the management of The Whole Media.
Coop decided to make the change due to personnel changes at the old media agency, said Karin Heliopoulos, Head of Media, Marketing Services, in response to an inquiry from Werbewoche. Both Managing Director Stephan Küng and Executive Board member Oliver Schönfeld had left the Walliseller communications company. As a result of the two departures, it was feared that continuity in the strategy could not be guaranteed, Heliopoulos added.
Coop decided to make the change due to personnel changes at the old media agency, said Karin Heliopoulos, Head of Media, Marketing Services, in response to an inquiry from Werbewoche. Both Managing Director Stephan Küng and Executive Board member Oliver Schönfeld had left the Walliseller communications company. As a result of the two departures, it was feared that continuity in the strategy could not be guaranteed, Heliopoulos added.
