Baron on Tour: With Jean Etienne Aebi and SP politician Nielson
On his short field research trip, Rolando Baron spoke to advertising icon Jean Etienne Aebi this time. Together with Claudia Nielson, Baron is also looking for people to invite and cook for the Zurich SP politician.
Rolando Baron discussed the economics of attention, the bursting of the advertising bubble and new approaches to marketing with Jean Etienne Aebi. The first part of the interview is now available on Blog.buerobaron.ch to see. Together with Claudia Nielson, Büro Baron has developed the following idea: Anyone can invite the Zurich city council candidate to their home and talk to the SP politician about the issues that are burning under their nails. The only condition - the host has to cook something delicious.
