Barbara Perriard new Head of PR at Hofer Kommunikation
The Bern-based communications agency Hofer will have a new head of public relations starting March 3. Barbara Perriard, who previously served as secretary-general of the FDP Women of Switzerland, will take over the position from Peter Matthys.
The Bernese communications agency Hofer has a new PR manager as of March 3. Barbara Perriard, previously General Secretary of FDP Women Switzerland, will take over from Peter Matthys. Matthys will become Head of Campaigns and Marketing at the Swiss Council for Accident Prevention (BFU).Perriard, a lawyer, joined the FDP party secretariat seven years ago after working in the administration of the canton of Baselland and the federal government. Initially working as press officer, she took up the post of General Secretary of the FDP Women in 2004. Until the end of May 2008, the 38-year-old will continue to be active as General Secretary in parallel to her new role as President of the FDP Women. She has also been a member of the Diplomatic Service Admissions Commission since 2006.
As part of the planned rejuvenation of the Hofer agency, Perriard will specifically expand the client portfolio towards lifestyle, according to a statement on Monday. "Fashion and lifestyle are my passion. As a discerning woman and consumer, I know the wishes and needs of the target group," says Barbara Perriard with conviction.
As part of the planned rejuvenation of the Hofer agency, Perriard will specifically expand the client portfolio towards lifestyle, according to a statement on Monday. "Fashion and lifestyle are my passion. As a discerning woman and consumer, I know the wishes and needs of the target group," says Barbara Perriard with conviction.
