Bakom examines new marketing company of Swisscom, SRG and Ringier
The new joint marketing company formed by Swisscom, SRG, and Ringier is being reviewed not only by the Competition Commission but also by the Federal Office of Communications (Bakom). This was stated by Bakom Deputy Director Roberta Cattaneo at Swiss Radio Day 15.
"We are working intensively on this because it is something completely new," she said. There is a lot of time pressure, but it needs to be checked what exactly this new construction means and whether certain specifications need to be made. However, she assumes that the new company will be able to launch at the beginning of 2016. Last week, Swisscom, SRG and the publishing house Ringier announced that they would be merging their marketing activities for the digital business (Werbewoche.ch reported). This caused great irritation among some publishers. Ringier subsequently withdrew from the Swiss Media Association (Werbewoche.ch reported). (SDA)
