AYR and Burson Marsteller communicate for Zurich at Euro 08

Zurich Tourism, in consultation with the City of Zurich, has awarded the mandate for international city marketing in connection with Euro 08 following a competitive presentation. Advico Young & Rubicam and the international Young & Rubicam network, which also includes Burston Marsteller, won the contract. The measures include advertising, PR and event marketing, primarily abroad but also in Switzerland, and will run until the end of 2008. The decisive factor in the decision was the strong, overarching campaign message, which can be used in an integrated manner for all target groups and themes. Another important factor in the decision was the extensive national and international experience of the two agencies in sports and tourism marketing.