AY&R continues the "Hilfe Schenken" campaign for Heks
The agency Advico Young & Rubicam has continued the «Hilfe Schenken» campaign, launched in 2008, on behalf of the charity Heks.
This makes gift-giving fun: thanks to Heks, you can treat your loved ones to chickens, farmed pigs or a piece of earth. The great thing is that the gifts from Hks are doubly appreciated. For the recipient in the form of an elegantly designed certificate. And to people in need all over the world. For example, a small chicken farm means a substantial improvement in the diet and income of a poor farming family in Bangladesh.
Following the launch of the campaign in 2008 Hilfe-schenken.ch/ new, original and, above all, meaningful gift ideas for the most generous donors possible. Advertisements, posters and mailings will be in use from the end of October.
Responsible at the Heks: Hanspeter Bigler (Head of Communications), Ruedi Lüscher (Promotions/Events), Annelies Hegnauer (Head of Marketing/Fundraising). Responsible at AY&R: Markus Gut (CCO), Lukas Wietlisbach (AD), Martin Stulz (text), Pascal Trütsch, Kerstin Schnyder (consulting), Raphaela Pichler (photography), AschmannKlauser (image processing).
Following the launch of the campaign in 2008 Hilfe-schenken.ch/ new, original and, above all, meaningful gift ideas for the most generous donors possible. Advertisements, posters and mailings will be in use from the end of October.
Responsible at the Heks: Hanspeter Bigler (Head of Communications), Ruedi Lüscher (Promotions/Events), Annelies Hegnauer (Head of Marketing/Fundraising). Responsible at AY&R: Markus Gut (CCO), Lukas Wietlisbach (AD), Martin Stulz (text), Pascal Trütsch, Kerstin Schnyder (consulting), Raphaela Pichler (photography), AschmannKlauser (image processing).
