AY&R tailors bespoke suits for every profession

Advico Young & Rubicam have developed a campaign for the tailor-made suits from Swiss company Thatsuits. In keeping with the motto "Style that everyone can afford", the agency has tailored suits for a garbage collector, a car mechanic and a deep-sea fisherman that match their respective professional uniforms. The aim is to show that luxury tailored clothing is no longer reserved for the highest income brackets, the agency wrote in a press release on Monday.
The subjects are used regionally as posters, advertisements, sales displays, hanging boxes, flyers and for PR purposes.

Responsible at Thatsuits: Markus Soltermann (overall responsibility). Responsible at AY&R: Dominik Oberwiler (CD), Martin Stulz (text), Marietta Albinus (AD), Marcel Mägerle, Manuela Wettstein (consulting), Oliver Nanzig (photography), Damaris Eigenheer (styling), Alois Jauch, Andrea Ebner (photo assistance).