AY&R sends mismatched pairs into the ring for Dr. Andre's Comfrey Ointment
Advico Young & Rubicam has developed three posters for Dr. Andres Original Wallwurz Ointment. Each poster features two mismatched characters who are set to face off in the ring—bruises, sprains, and contusions are inevitable.
In December 2008, the 141-kilogram man Nikolai Walujew and the 97-kilogram Evander Holyfield competed against each other in Zurich. There has never been a greater weight difference in a heavyweight world championship fight. In the midst of the hype surrounding the unequal fight, further fights with a painful outcome were announced in the shop windows of the Stadelhofen pharmacy. The posters were created by the Advico Young & Rubicam agency and are intended to advertise Dr. Andres Original Comfrey Ointment for bruises, sprains and contusions.
To reinforce the Wildpark look, the shop windows were designed as brick walls. The posters will remain up until spring 2009.
To reinforce the Wildpark look, the shop windows were designed as brick walls. The posters will remain up until spring 2009.
Responsible at Apotheke Stadelhofen: Dr. Ruedi Andres (overall responsibility). Responsible at Advico Young & Rubicam: Christian Bobst (CD), Lukas Wietlisbach (AD), Martin Stulz (text).
