AY&R: Escape the stress with Harley Davidson
The agency Advico Young & Rubicam has launched its first campaign for its new client, Harley-Davidson Switzerland. The campaign features two creative concepts that are being showcased on posters and in print ads.
The agency Advico Young & Rubicam has realized the first campaign for its new client Harley Davidson Switzerland. The result is two subjects that are presented on posters and advertisements. According to a press release from the agency, the campaign is aimed specifically at people who are not biker types but would still like to get away from it all. Businessmen, lawyers or doctors who are under constant stress should start the engine and experience a ride that lets them forget everything for a while.
The subjects were realized by Swiss photographer Stephan Schacher in the USA.
The subjects were realized by Swiss photographer Stephan Schacher in the USA.
Responsible at Harley Davidson: Christoph Haas (Marketing Manager Harley Davidson CH).Responsible at Advico Y&R: Philipp Skrabal (ECD), Christian Bobst (CD/AD), Johannes Raggio (text), Pablo Koerfer (consulting). Photography: Stefan Schacher.
