AY&R makes double gifts for Heks
With its new campaign for the Aid Organization of the Protestant Churches in Switzerland (Heks), the Zurich-based agency AY&R is encouraging people to come up with more original gift ideas. Here’s the catch: Every gift is delivered twice.
With its new campaign for the Swiss Protestant Church Aid Organization (Heks), the Zurich agency AY&R is encouraging people to come up with more original gift ideas. The highlight is as follows: every gift arrives twice. To the recipient in the form of a gift certificate, and to people in need all over the world. A can of worms, for example, loosens and fertilizes the fields of a poor Cambodian family in a sustainable way, thus ensuring larger harvests.
With this campaign, AY&R wants to combine donating with fun, the agency wrote in a press release on Thursday. The aim is also to reach people who are put off by the usual, often depressing fundraising appeals.
The website Hilfe-schenken.ch and other advertising measures such as advertisements, posters, banners and mailings will be in use from the end of October.
The Snowflake agency implemented Heks' new website using the latest version of the TYPO3 system. The website's project database can also be searched by geographical and textual aspects. Snowflake linked the donation form to this database so that visitors can determine which projects they would like to contribute to financially, the agency writes in a press release.
Responsible at the Heks: Hanspeter Bigler (Head of Communications), Ruedi Lüscher (Campaigns/Events), Annelies Hegnauer (Team Leader Marketing/Fundraising) Responsible at AY&R: Markus Gut (CCO), Christian Bobst, Philipp Skrabal (CD), Martin Stulz (text), Lukas Wietlisbach, Martin Bettler, Emi Lehmann (graphics), Marcel Mägerle, Kerstin Schnyder (consulting), Noe Flum (photography), Süsstrunk & Jericke (image processing).
With this campaign, AY&R wants to combine donating with fun, the agency wrote in a press release on Thursday. The aim is also to reach people who are put off by the usual, often depressing fundraising appeals.
The website Hilfe-schenken.ch and other advertising measures such as advertisements, posters, banners and mailings will be in use from the end of October.
The Snowflake agency implemented Heks' new website using the latest version of the TYPO3 system. The website's project database can also be searched by geographical and textual aspects. Snowflake linked the donation form to this database so that visitors can determine which projects they would like to contribute to financially, the agency writes in a press release.
Responsible at the Heks: Hanspeter Bigler (Head of Communications), Ruedi Lüscher (Campaigns/Events), Annelies Hegnauer (Team Leader Marketing/Fundraising) Responsible at AY&R: Markus Gut (CCO), Christian Bobst, Philipp Skrabal (CD), Martin Stulz (text), Lukas Wietlisbach, Martin Bettler, Emi Lehmann (graphics), Marcel Mägerle, Kerstin Schnyder (consulting), Noe Flum (photography), Süsstrunk & Jericke (image processing).
