AY&R is nominated for the Design Award of the Federal Republic of Germany 2011

The Design Award of the Federal Republic of Germany is Germany's highest official design award. The award is sponsored by the Federal Minister of Economics and Technology and administered by the German Design Council.

The prize is awarded by the Federal Minister of Economics and Technology and organized by the German Design Council. The prerequisite for participation is a nomination by one of the Economics Ministers and Senators of the federal states or the Federal Ministry of Economics and Technology. In addition, the products must have already been awarded a national or international prize.
The 2011 Design Prize will be awarded to up to 25 outstanding products and achievements in communication design and up to 25 products in the field of product design. In addition, a prize for personality and an endowed award for an outstanding young designer are presented annually.
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The nominated AY&R campaign for the Sunday newspaper.

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