AY&R rides Trek bikes

Trek Fahrrad GmbH has chosen Advico Young & Rubicam (AY&R) as its new advertising agency; the Dübendorf-based company is a subsidiary of the US company Trek, which recently acquired the Swiss bicycle brands Villiger, Arrow and Tigra. AY&R prevailed over several BSW agencies in a multi-stage selection process. Trek wants to lead the three bicycle brands to new successes.
will lead the company, according to a press release. AY&R will support them in further brand development. The first measures should be seen over the course of the summer and fall.