AY&R supports Campari Switzerland

Budgets The spirits manufacturer Campari Switzerland has entrusted Advico Young & Rubicam with the campaign development for its brand portfolio, which includes Cynar, Fernet-Branca, Grand Marnier, Skyy Vodka and Jose Cuervo. AY&R should continue to build up these brands in the long term "and not destroy traditional brand value with ill-considered actionitis", as Campari marketing manager Peter Schmid says.