AY&R launches multiple sclerosis campaign
On June 19, 2006, the Zurich-based agency Advico Young & Rubicam will launch a nationwide campaign across Switzerland for the Swiss Multiple Sclerosis Society.
The Zurich agency Advico Young & Rubicam (AY&R) is launching a national campaign for the Swiss Multiple Sclerosis Society on June 19, 2006. The campaign aims to raise awareness of multiple sclerosis - MS for short - among the Swiss population and highlight the consequences it has for those affected: The damage and interruption of nerve pathways. The consequences for those affected are unpredictable and varied: they range from impaired vision, overwhelming fatigue, impotence and pain to paralysis and immobility. Around 10,000 people in Switzerland are affected by MS. The disease is most commonly diagnosed in young adults between the ages of 20 and 40. The cause of multiple sclerosis is still unknown and despite intensive research, there is still no cure for the disease.two posters each show naked people whose arm, leg, hip or neck is separated from the rest of their body by a gap. MS sufferers took part in the campaign and had themselves photographed by the well-known photographer Peter Hebeisen. He was originally commissioned by the Multiple Sclerosis Society.
