Axe: Because no girl is called "Ey du"
Axe has launched a new campaign in Germany that plays with slogans from youth language. To promote the Mach-Wach products, it takes aim at boys' forgetfulness of less important details.
The campaign can be seen on posters in Germany, on TV and on the web. The advertising for the Axe effect was designed by BBH in London and Dokyo in Hamburg.
