Two Golds for Y&R Group Switzerland and Migros at the German Digital Awards
At the 2018 German Digital Awards, Y&R Group Switzerland received two awards: The «Discover» feature of the Migros app won gold in both the Digital Transformation category and the Mobile Apps VR/AR category.
Consumers want to know what they are buying and consuming. Normally, this requires time-consuming online research. The "Discover" app function, which won double gold at yesterday's German Digital Awards, radically simplifies this process: thanks to image recognition and artificial intelligence, it transforms products into their own communication channel.
As soon as a product is scanned with a smartphone, all available information appears on the screen in augmented reality. This means that nutritional value, product and allergy information, recipe suggestions from the 3,500 recipes on the Migusto platform, and over 90,000 Migipedia reviews can be called up immediately and in bundled form.
The globally unique app ensures transparency for customers and positions Migros as a thought leader in the field of digital innovation.
