The House wins the Swiss Fundraising Award for Zurich Animal Protection
Swissfundraising and the public have decided: The House’s «World’s Craziest Xmas Cat Tree» is the «Most Creative Fundraising Campaign of 2018.» The residents of the Zurich Animal Protection Society’s shelter at the time were also among the winners.
The new category of the Swiss Fundraising Awards is for campaigns that are based on new, innovative and standard-breaking ideas that surprise and, not least, delight. The most original and convincing idea, including successful communication, will be honored.
The unusual "Cats need Homes" project, which was launched at the end of 2018, was all about the "World's Craziest Xmas Cat Tree", which helped cats from the Zurich Animal Welfare Shelter to find a home thanks to live streams.
The result: all the cats were adopted for Christmas. The fact that this project, which was implemented almost entirely free of charge, also attracted widespread attention and generated donations for Zurich Animal Welfare was honored on Swiss Fundraising Day.
The House would like to thank everyone involved and congratulate Zurich Animal Protection.
