Shortlist announced: 35 campaigns can hope for a Swiss Effie
The Swiss Effie 2018 jury, headed by jury president Torsten Tomczak, has completed the judging process: 35 of over 70 works have made it onto the shortlist.
In the first round of judging, each of the 24 jury members assessed between 17 and 20 cases online and sent 35 campaigns into the race for a Swiss EffieAward in the second round of judging, in which all cases were assessed by all jurors. The evaluation was based on an internationally recognized points system. The Swiss Effie 2018 award ceremony will take place on May 15, 2018, from 4:30 pm at the TPC/Fernstehstudio 1 in Zurich. The Swiss Effie is part of Werbewoche's creative ranking.
| Category | Campaign | Client | Contractor |
|---|---|---|---|
| New New | Time to talk about money | Bank Cler | Home Zurich |
| New New | Credit Suisse | Launch "Viva Kids / Digipigi | Credit Suisse | Rod |
| New New | Helsana+ Plus Points for Life | Helsana | Jung von Matt/Limmat |
| New New | Migusto - The Migros cooking club | Federation of Migros Cooperatives | Y&R Group Switzerland (advertising agency), Process (branding agency) |
| New New | PostFinance Benefit | PostFinance | Y&R Group Switzerland |
Source: Effie.ch
