Monica Dreyer Staub is Marketing Award Winner of the Year

Monica Dreyer Staub is this year’s Marketing Award winner. Her approach to successfully integrating behavioral economics into marketing and her work on developing the Frankly brand impressed the jury of the Swiss Academy of Marketing Science Awards. The award ceremony, hosted by the University of St. Gallen, took place as part of the 2021 Swiss Brand Congress in Zurich.

Editorial - August 17, 2021

Marketing-Preisträgerin — Good mood at the award ceremony: Prof. Dr. Reto Hofstetter (University of Lucerne) together with Prof. Dr. Emanuel de Bellis (University of St. Gallen), Monica Dreyer (Zürcher Kantonalbank) and Prof. Dr. Johanna Franziska Gollnhofer (University of St. Gallen). (Image: Gabriele Griessenböck)

Monica Dreyer Staub has successfully pursued her innovative research approach with the HSG University of St. Gallen over the past years. The award is given to female practitioners who have made a difference in the marketing landscape and are involved in teaching and projects in universities.

Monica Dreyer Staub receives the award at the Swiss Brand Congress on Tuesday. (Image: Galledia/Jessica Simon)

In addition, the Rigour & Relevance Research Award was presented. The award goes to the research work of Emanuel de Bellis. The article by the assistant professor of marketing at the University of Lausanne deals with autonomous purchasing systems and how barriers in them can be consistently and sustainably overcome.

Monica Dreyer Staub is Marketing Award Winner of the Year

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