Max Award 2021: Now the public decides
Online voting for the MAX Award marketing competition begins on Friday. Once a year, the German Dialog Marketing Association (DDV) awards the prize for the best dialog work in German-speaking countries to agencies and advertising companies.
This year, 13 campaigns have made it onto the shortlist and qualified for participation in the public online voting. The campaigns are presented on the award website with the help of case films, the jury's reasoning and further information and are now available for voting.
Anyone with a valid e-mail address can take part in the voting once and select up to three works in total - there is no differentiation between the individual votes. Although all shortlisted works have already made it into the medal ranks, the number of votes cast will determine which campaigns win gold, silver and bronze.
"The coronavirus pandemic has shown how important it is for companies to maintain dialogue with consumers through creative and personalized communication, especially in these times," explains DDV President Patrick Tapp. "Agencies and advertising companies that have made it onto the shortlist with their work have mastered this challenge brilliantly. Now it's up to the public to decide on gold, silver and bronze."
The Online voting ends on April 23, 2021.
