HSLU students win LSA Junior Agency Award
The students of Lucerne University of Applied Sciences and Arts HSLU were presented with the LSA Junior Agency Award on Monday evening. Their immersive central idea for the Art Museums of Switzerland won over the client Switzerland Tourism and the expert jury. The team, coached by Publicis, beat the other teams from three universities.
Over 100 students took part in this year's LSA Junior Agency Award and presented their communication concepts in an internal university competition at the end of May. The students received active support in the conception and development of their ideas from representatives of LSA agencies. At the award night in Zurich's Maag Music Hall, the campaigns developed were presented to a renowned jury of experts and awarded prizes.
The winning team, supervised by Publicis, belongs to the Lucerne School of Business in the Online Business & Marketing major. It prevailed against strong competition from other universities of applied sciences and impressed with a strong analysis, creativity and an immersive central idea. The additional audience prize, which was awarded by the audience in attendance, also went to the HSLU team.
"I am proud that our team won both the audience award and the recognition of the expert jury. The team was highly motivated right from the start and worked very well together. They always accepted criticism and were open to suggestions for improvement," says Rob Hartmann, Executive Creative Director of Pubicis and coach of the winning team.
Networking of universities into practice
The Junior Agency Award promotes the practical relevance of degree courses such as Business Administration, Marketing or Digital Business Management. Dealing with the case study promotes the practical application of theoretical knowledge, enhances teamwork skills and offers the opportunity to give presentations in front of a large audience and make contacts with potential employers. At the same time, the award helps the participating LSA agencies to recruit young talent and the universities to increase the attractiveness of their training programs.
The Bern University of Applied Sciences (BFH), the Lucerne University of Applied Sciences and Arts (HSLU), the Zurich University of Applied Sciences (ZHAW) and the Grisons University of Applied Sciences and Arts (FHGR) took part. The agencies involved were Burson Cohn & Wolfe, Bühler & Bühler, Contcept Communication, Dentsu Switzerland, Die Botschafter, Farner Consulting, Furrerhugi, Futureworks, Geyst, In Flagranti, Inhalt & Form, Jeff Zürich, Kreisvier, Maxomedia, Merkle Switzerland, Mediaschneider Zürich, Newsroom Communication, OMD, Publicis Zürich, Serviceplan Group Switzerland, TBWA Switzerland, Wirz Group and Webrepublic.
