First Swiss Influencer Award honors influencer stars and talents
The Swiss Influencer Awards will be presented for the first time on June 20, 2019, at a festive awards ceremony in Zurich. The awards will honor both the stars of the scene and the most promising new talent. Starting in late April, up-and-coming influencers will have the chance to showcase their talents weekly in eight pre-shows airing on Teleclub Zoom.
Influencers are polarizing - some don't understand the hype surrounding them, but for many representatives of Generation Y & Z, social media are already more a part of everyday life than traditional media. Fabian Plüss, jury member of the Swiss Influencer Award (SIA): "Influencer marketing has established itself as an integral part of marketing campaigns and many millennials listen to influencers like a best friend. That's why we believe the time has come for the first Swiss Influencer Award."
Established Swiss star influencers will be competing for the Swiss Influencer Award 2019 in these eight categories at the Award Night on June 20: "Fashion", "Beauty", "Sport", "Healthy Lifestyle", "Entertainment", "Music", "Family" and "Travel". An expert jury (see below for composition) nominates three influencers per category. In the end, the jury and audience will decide which influencer will take home the award in their respective category at the Award Night. The award ceremony will take place at the Volkshaus and will be broadcast live by Teleclub Zoom.
Not only well-known influencers have the opportunity to win an award. People who have talent in an area and would like to work as an influencer now also have the chance to apply for the title of "Swiss Influencer Talent 2019". Anyone who posts the specified campaign hashtag (e.g. #SIAtravel) under any post between February 10 and March 20, 2019 and mentions the account @swissinfluenceraward in the caption can take part. In the same eight categories as for the established influencers, a panel of experts and the public will then determine a shortlist of 20 talents per category who will have to complete two challenges. One winner per category will make it to the pre-shows, which will be broadcast weekly on Teleclub Zoom from April 25. In these, the talents have to solve further challenges. They will do so under the eyes of the nominated influencer stars, who will be announced during the pre-shows. The Talents are judged on various criteria, including engagement rate, creativity and authenticity. During the pre-shows, the number of talents will be further reduced until three will ultimately compete against each other for victory at the Award Night on June 20. At the final on the Award Night, the jury and the audience will then decide the winner.
Expert jury Swiss Influencer Award: Fabian Plüss (Co-Founder Kingfluencers), Felicitas Morhart (Professor of Marketing Université de Lausanne), Manuel P. Nappo (Head Institute of Digital Business HWZ Hochschule für Wirtschaft Zürich), Stanislava Zajc (Digital Teamleader Coca-Cola Switzerland) & Cyrill Hauser (Influencer Marketing Expert Jung von Matt/Limmat)
