Edi.16: The winners

Edi. is the Swiss award for commissioned productions of advertising, industrial and corporate films. The competition is under the patronage of the Federal Department of Home Affairs and was held by Swissfilm Association for the seventeenth time this year.

Around 750 guests from the film and advertising industry gathered at the Schiffbau on Thursday evening. The event was moderated by Maria Victoria Haas and Dominik Widmer.

A total of five gold Edis were awarded, four silver and five bronze. In addition, four entries received a total of five special Edis. In addition to the certificate awarded by the Federal Department of Home Affairs, the winners received the Edi, a figurine designed by artist Ruth Baldinger. (hae)

More photos in the advertising week 19/2016.

All awarded films of the Edi.16 with jury statement:

Commercials: TV and cinema spots

Gold: Buzz Aldrin

This year's Gold-winner convinced the jury in every respect. The outstanding concept, camera, direction, editing, music and also the spoken word manage to bring the product closer to the consumer and sell it. And the product in question is our Switzerland. Never before has our country been presented in such a surprising, clever and big way.

https://www.youtube.com/watch?v=Lc38jyHQXrE

Developing something new and surprising in a long-running and successful campaign is no easy task. That task was brilliantly accomplished here. In the style of a real blockbuster, this film creates the perfect mix of horror and the humor typical of the brand. In the eyes of the jury, this film is anything but a loss, but one of the best films of the year. That is Silver.

Special Edi. for camera: A well-known idea, unconventionally implemented. This film lives from the exciting staging of movement and light. Unagitated camera work at the highest level. This is honored by the jury with a special Edi for camera.

Production Company	Stories, Yves Bollag
Agency	Wirz, Livio Dainese, Fernando Perez, Thomas Kurzmeyer
Client	Swiss Mobiliar, Christoph Ott

Bronze: Second chance 1

The jury awards the film a prize. Because the very charming idea convinced right away. The reduced look makes the film visually independent and fits formally perfectly to the shown art direction. For this the jury gives Bronze.

Production Company	Stories
Agency	Call Lanz
Client	Museum Haus Konstruktiv, Andreas Durisch, Sabine Schaschl

Silver: From us, from here: Glacé

The product has been an icon in Switzerland for generations. The extremely funny commercial shows this in a surprising way. The actresses' performance is simply ingenious and convinced the jury right from the start. For this Silver awarded.

Production Company	Stories, Yves Bollag
Agency	Jung von Matt/Limmat, Samuel Christ, Peter Brönnimann, Sabrina Arthur
Client	Federation of Migros Cooperatives, Roman Reichelt, Philipp Kuonen

Commercials: TV self-promotion for stations and programs

Gold: Idents swimmer

Branding in a refreshing way, cinematically gripping and realized with many emotions, in which man and nature unite. Dramaturgically skillfully staged, with a surprising conclusion, convinced the jury. It awards this film with Gold off.

https://www.youtube.com/watch?v=/bY7mA_0l77M

Production Company	EQAL Visual Productions
Client	Swiss Radio and Television, Alex Hefter

Corporate: Image films

Gold: Listening memories

The calm, organic visual language leaves plenty of room for the soundtrack, which unagitatedly reflects the inner life of the protagonist. Editing, music, sounds and voice work together perfectly and bring us very close to the person and his feelings. The sensitive handling of the subject matter convinced the jury. For this Gold!

Production Company	Visual Heist Society, Lukas Wälli
Agency	Kind regards, Samuel Textor, Pascal Deville, Nadine Mojado
Client	Connect Hearing Group, Beat Meier, Acoustic Devices, Daniela Breuss

Special Edi cut: The energy

This film captivates with its exceptional and outstanding editing and this in a rarely seen cadence. The experienced rhythms, the acceleration and deceleration are captivating, dynamic and organically flowing - an energetic masterpiece. This gives a Special Edi for cut!

Production Company	Stories, Yves Bollag
Agency	Process Group, Rudolf Rodenburg, Elmar Müller
Client	Berne Power Plants, Lorenz Jenny

Bronze: The Great Plus

The film surprises with an original parody of high-tech product videos. Film craft and cast are convincing. The playful and deeply humorous concept tipped the scales in favor of the award. The work deserves Bronze.

https://www.youtube.com/watch?v=/GfiAgcSbGv4

Production Company	Shining Pictures, Stefan Bircher Seed Audio-Visual Communication, Felix Courvoisier
Agency	Elbow, Nordland, Marco Rihs
Client	Bernafon, Patrik Zurbach

Corporate: Marketing films

Silver: Series Cross Handle Hex / Precision Bits / Torque Tool / Hex Key RainBow / SwissGrip

Honored is a fine, precise homage to Swiss precision manufacturing sites. From a producer who, with a touch of mischievousness, portrays himself as a modest and self-confident helper of these very people. Sympathetic, credible and excellently made from sound and camera to editing and text. For this the jury awards Silver.

https://www.youtube.com/watch?v=/okqMMGp5pz8

https://www.youtube.com/watch?v=/GdGGNeckGMg

https://www.youtube.com/watch?v=/UbUq7g–LVE

Production Company	Maybaum, Michel Mandrake, Michel Frutig
Client	PB Swiss Tools, Eva Jaisli, Christian Baumberger

Corporate: Internal communication and training films

Bronze: A vision of the future for the Post

A look into the future that shows more than just technical progress. The potential further development of the fields of activity is realized credibly and skilfully. The overall package convinced the jury to award this film with a Bronze-Edi to reward.

https://www.youtube.com/watch?v=/3zFTBd1xaSU

Production Company	Corpmedia
Client	Swiss Post CH, PostLogistics, Inari Kirchhofer, Samuel Benz

Online & Multimedia: Web Movies, Virals & Clips

Gold: Expulsion flight KM491

The idea is to stage individual articles of WOZ and to depict the variety of topics covered by the newspaper. Film ideas and implementation are always created in close cooperation between the editorial team and the film team, and depending on the subject, the protagonists are also involved. This results in very expressive films that are a main component of WOZ's social media strategy.

Production Company	Aron, Aron Marty
Client	WOZ The Weekly, Camille Roseau, Claudia Gillardon

Silver: The King of Switzerland

The EDI jury awards onlineSilver. For a viral film that was launched just right for one of the most important events in Switzerland worldwide. Dry and brittle, and for that very reason so apt and emotional. Many in the room will have seen, posted and shared the film. The jury wishes a royal pleasure.

https://www.youtube.com/watch?v=Ef_m-hko-9w

Production Company	Solid & Hallerfilm
Agency	Publicis Communications Switzerland, Thomas Wildberger, Ursula Jaag, Cem van der Schaar
Client	UBS Switzerland

Bronze: NSA

The E-Jury awards onlineBronze. For an idea that is almost impossible to click away, because it clicks immediately. A realization that has an instant opinion-forming effect. Thanks to the maximum reduction of cinematic means. Even without sound. And maybe that's why shareability at it's best. Now please pay attention, it will be over faster than you think.

https://www.youtube.com/watch?v=/CCdiQtxz-Zs

Production Company	Leo Burnett Switzerland
Agency	Leo Burnett Switzerland, Fernando Gort, Martin Stulz, David Fischer
Client	WOZ The Weekly, Claudia Gillardon

Bronze and special Edi for concept and special Edi director: series Mitsch dri: episode 1-3

The Edi jury once again awards onlineBronze. For a three-part story from one of the remotest corners of Switzerland. Intuitively, you stay with it. Because it is human, real and uncouth, cheeky, frivolous, just uniquely Swiss. Realized without slime and pretense. Enjoy a series with charm and edges, the way you want to see it online.

Special Edi for Concept, Special Edi for Direction The seemingly loosely spun plot lines, together with well-directed dialogues and a tongue-in-cheek approach to the genre, testify to the authors' craftsmanship and talent. For this, the jury awards with conviction and pleasure the Special Edi. for Concept and for Direction.

Production Company	Shining Pictures
Agency	Lineli Solutions, Sandro Caldelari, David Constantin
Client	Open Air Gampel, Olivier Imobden

Special Edi Direction: Find the One...Again!

Directing means creating a complete work that is right in itself. The director's task is to see the film in its entirety from the very beginning - and to give the people involved the direction so that the vision becomes reality. It becomes even more challenging when it's an animated film. This directorial achievement is outstanding - and gives the jury a Special Edi in direction worth.

https://www.youtube.com/watch?v=/kWzvghxDN0k

Production Company	Stories, Yves Bollag
Client	Triumph Intertrade, Suzanne McKenna, Hans Rafael Meier

Online & Multimedia: Transmedia & Entertainment

Gold: Chateaubriand with spinach fusili

The jury was unanimously convinced: go home and try it out yourself! The well thought-out concept, the great user-friendliness of the website, the beautifully shot and easy-to-understand instructional films encourage people to cook for themselves - this gives Gold!

https://www.youtube.com/watch?v=C_HaM3Z12Uk

Production Company	Shining Pictures, Stefan Bircher
Agency	Polyconsult, Mike Brodbeck
Client	Proviande, Marcel Portmann