Triple Victory for Aroma at the Iconic Awards
Aroma ICONIC AWARDS: The Zurich-based creative agency has been honored for three projects—the workplace at the Uri Cantonal Hospital, the Transa Store in Basel, and the Tenz Momo restaurant.
At this year’s Aroma ICONIC AWARDS, the Zurich-based creative agency Aroma achieved a triple victory. The winners were the workplace at the Uri Cantonal Hospital, the Transa Store at the Basel SBB train station, and the Tenz Momo restaurant. The three projects span the spectrum from workspaces to retail to gastronomy and follow Aroma’s “Work. Space. Culture.” approach, which integrates usage, spatial identity, and impact.
Uri Cantonal Hospital: Two Work Environments, One Connection
The Uri Cantonal Hospital brings together different work cultures across two floors: clinical practice on the lower level, and strategic departments such as administration, HR, and finance on the upper level. The design makes these differences spatially apparent and follows the principle of progression from action to thought. A spiral staircase connects the two levels, serving as a tangible transition in the daily work routine. The architectural realization of this work environment was carried out in collaboration with Darlington Meier Architects.
Transa Basel: Retail Meets Adventure
Spanning 2,300 square meters, Aroma Architecture collaborated with Baubüro in situ at the Basel SBB train station to develop a spatial concept that brings the outdoor experience into the store. At its heart is the Transa Trail, which the company claims is Switzerland’s first indoor treetop trail. A multi-story wooden structure connects four levels with platforms, suspension bridges, and test zones, transforming the store into an immersive shopping experience.
Tenz Momo: Tradition Meets Modernity
The interior design concept translates Tibetan craft traditions into a contemporary material language of concrete, larch wood, and brass. A floating larch structure serves as a central element, taking full advantage of the nine-meter-high ceiling to create a sense of spaciousness. The open kitchen allows guests to watch the preparation of the momos firsthand.
Work. Space. Culture. as the common denominator
The three award-winning projects demonstrate the diverse ways in which “Work. Space. Culture.” can be implemented. “Work” serves as the starting point, encompassing processes, needs, and usage. “Space” translates identity into a distinct spatial language. “Culture” creates spaces that foster encounters, experiences, and collaboration. From hospitals to outdoor retail to the restaurant industry, this approach results in spaces developed from their respective uses and identities.
According to Aroma, the company brings brands to life through branding, design, interior architecture, exhibitions, and live communication. Across its three hubs—Aroma Creative, Aroma Architecture, and Aroma Productions—more than 140 specialists work on brand interactions across various touchpoints. Lukas Meier founded the company in 1995. Today, the corporation is owned by the managing partners Eugen Brunner, Alexander Hauri, Lukas Meier, and Roger Stämpfli. Aroma is based at the Nœrd creative business center, where it has its own workshops, warehouse, and vehicle fleet. Additional office locations are in Bern, Lausanne, and Lugano.
For more information about Aroma and the award-winning projects, visit https://www.aroma.ch.
