The finalists for the tenth Digital Marketing Award have been announced
IAB Switzerland presents awards in five categories for outstanding achievement in digital marketing. To mark its anniversary, a new «Digital Entrepreneur of the Year» award has been introduced. In addition, the «Digital Marketer of the Year» award will be presented for the tenth time, and the «Digital Agency of the Year» award for the fourth time.
An expert jury will select their favorites from the nominated companies and agencies. IAB Switzerland will announce the setting and date of this year's award ceremony.
"This is the tenth time we have been able to present this award for outstanding performance in the Swiss digital advertising market," says Urs Flückiger, Head of the IAB Switzerland office. "For the companies, agencies and personalities who receive the award, this accolade is always very important. The list of nominations was long and the expert jury can now choose their favorites from the finalists. We created the new Digital Entrepreneur of the Year award to recognize the innovative start-up entrepreneurs who are enriching the digital market in Switzerland."
Election mode and nominations and 2020
The awards are presented in the categories Digital Marketer of the Year, Digital Agency of the Year and, for the first time, in the category Digital Entrepreneur of the Year. An expert jury, made up of the IAB Executive Board and the IAB Advisory Board as well as representatives of the Swiss Advertising Clients Association (SWA) and Leading Swiss Agencies (LSA), selects the winners.
Who qualified for the Digital Marketer in 2020?
The nominees are companies that have attracted attention with their digital advertising campaigns in the past year: both the range of measures used and creativity play a role in the assessment. The following four brands are among the nominees for the Digital Marketing Award in the "Digital Marketer of the Year" category:
- Audi
- Emmi
- Lidl
- Rivella
Which agency can call itself Digital Agency of the Year?
The award goes to the agency that uses digital marketing measures sustainably and strategically throughout the entire customer and sales cycle in order to guarantee customers an advanced digital brand experience across all touchpoints. The jury may make its selection from the following nominations:
- Ads&Figures
- Farner Consulting,
- MediaCom
- Media Law Firm
New award for the "Digital Entrepreneur of the Year"
The digital advertising industry has produced many exciting young companies in the technology sector. The IAB Switzerland would like to recognize these initiatives and is therefore presenting a new award for a start-up entrepreneur who has developed, expanded or changed the market with a digital business model and whose service or technology is helping to further develop the digital advertising market. The nominees for the award are
- Stephan Frey (Attackera)
- Sam Lutz (Drop8)
- the team of Ginette Lumbiarres and Alban Grossenbacher (GoTom)
Further award categories: Digital Lifetime Award and Digital Newcomer of the Year
In addition to the awards already mentioned, IAB Switzerland presents two further awards for which no general nomination is possible. A personality who has developed and shaped the digital advertising market with their work is honored with the Lifetime Award. And finally, the IAB Switzerland will once again select a Digital Newcomer of the Year. The person qualifies by achieving the best result in the final examination of the "Digital Marketing Basic Course" diploma course at the IAB Academy last year.
