These are the nine nominated projects for the Marketing Trophy 19
The Marketing Trophy, the «Oscar» of the Swiss marketing world, will be presented on March 12, 2019, as part of Marketing Day 19 at the KKL Lucerne. The jury has nominated nine outstanding projects—including those from Migros, CS, and ABB.
The award is presented annually to recognize the most innovative and successful marketing ideas in Switzerland. The jury, chaired by Prof. Dr. Sven Reinecke of the Institute for Marketing at the University of St. Gallen, has nominated nine projects.
Category large enterprises:
- ABB Switzerland Featuring the project: ABB and Formula E – Two Pioneers for the Future of Electric Mobility
- Agency involved: Serviceplan Suisse
- Migros Cooperative Union with the project: M-Budget Mobile – No one needs more than one subscription
- Agency involved: Wirz Communications
- Credit Suisse with the project: Credit Suisse: Launch of «Viva Kids/Digipigi»
- Agency involved: Rod communication
- Fifa with the project: 2018 FIFA World Cup: When Fans and Brands Celebrate Together
- Agency involved: Webrepublic
Category: Medium-Sized Companies
- White Arena Group with the project: insideLAAX
- Agency involved: Inside Labs
- WWF Switzerland with the project: Uncozy Sweater
- Agency involved: Wirz Communications
Category small business
- Arosa Tourism with the project: Arosa Bear Country
- Project partners: Four paws
- Session Basel with the project: Baloise Session
- Farmy with the project: Farmy. And the revolution in the Swiss food market
The Keynote Speakers at Marketing Day 19
Karsten Ranitzsch, Head of Coffee at Nestlé Nespresso SA, addresses the following question in his presentation: What is a unique selling proposition in our fast-paced world, and how can I maintain it? The focus is on differentiation and the creation of added value as an ongoing challenge for every company, regardless of its size.
Martin Limbeck, a sales, management, and personal development coach, provides answers to current questions that salespeople must address in the digital age: How do you deal with increasingly critical customers? How do you deal with the consequences of changing buying behavior?
Martin Lindstrom is the chairman of Lindstrom Company Inc., the world’s leading company in brand and cultural transformation. His topic is “Small Data”: How seemingly insignificant consumer observations are fundamentally changing the way companies are structured and managed. And why Big Data can no longer stand alone. Among other things, Lindstrom explains what changes companies should make to be prepared for the next phase of the data revolution.
Philipp Zutt, a lecturer on neuromarketing at various universities, author of numerous academic articles, and founder of the GlobalEmotionsForum, speaks about emotions as a key to success: “Light My Fire” – an experience that resonates. In markets with interchangeable products, the brand that wins is always the one that ignites an emotional spark in customers’ minds. This can be managed through a thorough evaluation of the gold standard and by weaving an emotional core throughout all touchpoints and all the senses. Zutt takes us on an illustrative journey through our brains. A presentation for all the senses.
For more information about the program and to order tickets, please visit Swissmarketingforum.ch
