"Award Marketing + Architecture 2012": Call for entries launched
For the third time, the best corporate identities implemented in architecture will be honored with the Award for Marketing + Architecture in April 2012. The jury, which includes three new members, has made some adjustments to the categories.
Clients, architects and marketing and branding experts who have realized projects in Switzerland or for Swiss companies are invited to take part. The closing date for entries is December 24, 2011, the nominations will be announced in March 2012 and the award ceremony will take place at the KKL Lucerne on April 20, 2012.
Maria Luise Hilbert and Claus Koch, two specialists in branding and corporate identity, are new to the jury. In addition, Modulor editor-in-chief Gerald Brandstätter joins the 13-member panel headed by jury president Christof Glaus.
Submissions for Swiss branches abroad and submissions for interior design projects are now assigned to the seven individual categories. Based on the findings gathered in 2010, sports and wellness facilities are now assessed together with mountain railroads in a separate category. The seven categories are
1. office and commercial buildings, industrial and commercial premises
2. department stores, stores, customer centers, flagship stores
3. hotels, restaurants, bars, residences
4. trade fair construction, prototypes, showrooms, temporary buildings, pavilions, etc.
5. public buildings, hospitals, railroad stations, school buildings, parks / harbor facilities, etc.
6. cultural buildings, museums, cinemas, theaters, operas, art houses
7. sports and wellness facilities, mountain railroads.
A special prize will also be awarded for the best team performance. A main winner is selected from the category winners and awarded a prize of CHF 10,000.00. In 2008, the main prize went to the Freitag Tower in Zurich and in 2010 to the youth hostel in Scuol.
