Awake Mate: Andmore stages an animal energy kick
The energy drink brand Awake Mate is launching with a humorous campaign. Andmore transforms everyday idioms into surprising visual worlds: a chicken that needs to get out of bed, an athletic cow, and a pig proposing marriage.
Awake Mate's latest campaign translates an everyday product promise into an eye-catching and humorous visual language. The campaign, created and produced by Andmore, works with familiar linguistic images that are immediately understood and visually exaggerates them to such an extent that humor, surprise and recognition are created.
From proverb to visual language
So «Rise and shine» becomes a chicken in a state of emergency, «Swing your hooves» becomes a cow with sporting ambition, and «Go for the bacon» becomes a pig that needs an extra energy boost when proposing marriage, of all things.
Awake Mate makes it clear that the brand doesn't just stand for caffeine, but for a small, everyday energy boost at just the right time. In the morning, when you need to get going. During sport, when you need a little dose of motivation and a booster. But also in special situations when you want to be wide awake, present and ready - even when it comes to a marriage proposal.
The result is a campaign that is quickly accessible, fun and at the same time conveys the product promise.
Responsible at Awake Mate: Customer. Responsible at Andmore: Creation and production.
