Avant-garde comes to Switzerland
The Munich-based communications agency Avantgarde now has a presence in Switzerland as well: It has opened an office in Zurich—its twelfth overseas office and 17th overall.
The new Avantgarde Switzerland starts with 15 employees and is led by the managing directors of the Avantgarde Group Martin Schnaack and Vera Böttcher. On the one hand, the team consists of Swiss people who come from the agency and media environment and bring both experience and knowledge of the Swiss market and its consumers. On the other hand, German employees contribute the necessary avant-garde know-how, especially the special expertise in networked, international work. According to Vera Böttcher, one brings an internationality to Switzerland and at the same time guarantees "Swissness", sensitivity and understanding for the special demands of Switzerland. Avantgarde is starting its work in Switzerland with a large international client in the consumer goods sector and is already in talks with Swiss clients.
Just a few weeks ago, Avantgarde opened an office in India, followed by one in France and one in Brazil last year. In addition, the agency has been represented for years in markets such as China, the Middle East and Russia. Founded in Munich in 1985, Avantgarde now employs more than 400 permanent staff at 17 locations worldwide. In addition to its headquarters in Munich, the agency has further offices in Germany in Berlin, Dresden and Cologne, and abroad in Abu Dhabi, Doha, Dubai, London, Moscow, New Delhi, Paris, Beijing, Prague, São Paulo, Shanghai, Vienna and Zurich.
