ZMS/PMA Media Monitoring becomes ZMS Monitoring Services
After 20 years, ZMS/PMA Medienbeobachtung has a new face. As of June 1, 2010, the AG will operate under the name ZMS Monitoring Services. The activities will also be reorganized into three divisions.
The "Media Monitoring" division is managed by Annemarie Kaser, Director Sales Department Media Monitoring. The "Ad Monitoring" division provides information on advertising media and media spending. It is headed by Ivo Knüsel, Director Sales & Media. The "Analytics" division bundles media analyses in sport, business, politics and culture as well as sponsorship success monitoring. The company will also be providing information on the latter at the ZMS Analytics Summit on June 8, 2010. Stephan Wyss, Head of Sales Department/Member of the Management Board, is responsible for the "Analytics" division.
More information: Zms.ch.
More information: Zms.ch.
