S&W becomes Kommpakt
Since June 1, 2016, the Baden-based advertising agency S&W has been known as Kommpakt. However, this change involves more than just a name change.
On the one hand, the name change represents the completed generational and ownership change: S&W was taken over by Martin Perini and Jörg Krummenacher from Urs Wiezel back in 2012. On the other hand, the agency has continued to develop consistently with the arrival of the two successors and other key employees. The strategic, conceptual, creative and digital expertise has been massively expanded.
Martin Perini, Managing Director, Partner; Ariane Nicoletti, Consultant, Member of the Executive Board; Jörg Krummenacher, Creative Director, Partner (from left)
Kommpakt is responsible for many local and national brands, their positioning and communication solutions. Professional communication in all its forms, the compact agency size of twelve employees, the consistent service approach and the stability of long-standing client relationships have shaped the new name, according to the press release.
