Studimedia becomes Youthmedia - Reach Next Gen
A year and a half after being acquired by the Zurich-based agency Jim & Jim, the media and marketing agency Studimedia is strategically expanding its services and undergoing a comprehensive rebranding.
Under the new Youthmedia brand, the core disciplines of media planning, product, university and HR marketing as well as employer branding and recruiting are being expanded to include expertise in the areas of influencer marketing, native advertising and RTB ads. Newly designed media pools enable a more targeted project and product-related approach to generations Y and Z. With the expansion of its offering, Youthmedia offers nationwide media and personal contact with Swiss young people and students aged between 12 and 30.
The agency Studimedia, which was acquired in 2015 and still specialized purely in student marketing at the time, has developed strongly under Jim & Jim over the past one and a half years and built up a prestigious client portfolio with brands such as Heineken, Procter & Gamble, Zweifel and Zurich Insurance. In addition to services such as employer branding, recruiting, university and personnel marketing and media planning, Youthmedia now also offers comprehensive support in the areas of influencer marketing as well as native and RTB advertising. To underline the expansion of expertise, the company is also giving itself a new look and is now operating under the "Youthmedia - Reach NextGen" brand.
Together with its parent agency Jim & Jim, Youthmedia has an extensive and continuously growing roster of young digital influencers from the lifestyle, beauty, sports, fashion and gaming sectors. At the same time, a nationwide network of lecturers and course directors from various German-speaking Swiss universities and universities of applied sciences has been established, which maintains a direct line to hundreds of thousands of students and thus covers requests for company projects, the assignment of master's theses, graduate programs and human resources topics. It is now also possible to segment the young target group clearly. Using a variety of media pools, young people can be targeted according to courses of study or consumer groups such as millennials, as well as according to their favorite leisure activities.
"Studimedia and Jim & Jim have been mutually beneficial over the past year and a half. Existing 'Jim & Jim' customers have benefited from the expanded services and direct access to universities. Studimedia benefited from Jim & Jim's exclusive network and expertise in addressing generations Y and Z. With the expansion of the offering and the rebranding, the realignment is finally complete and 'Youthmedia' is a company with a sharp profile, a clear vision and a unique offering on the Swiss market," explains Fabio Emch, Managing Partner at Jim & Jim.
Youthmedia is now available under the new website Youthmedia.ch reachable.
