Grendene, Ogilvy and Mather becomes Ogilvy and Mather

The Zurich-based BSW agency Grendene, Ogilvy and Mather has changed its name to Ogilvy and Mather as of November 1, 2007, according to a press release. This name change was planned earlier in consultation with Luigi Grendene, who has since passed away. After 10 years as Chairman and Creative Head, he wanted to retire from the operational business at the end of April 2007. His unexpected death shortly before this date led to the agency postponing the name change by a few months, but according to Gaby Zimmerli, Managing Director of the agency, nothing will change apart from the name - the philosophy and working methods will remain the same. The brand and the creative communication of brand values will continue to be at the center of the agency's activities.