Assai Dialog+Digital becomes Wirz Wietlisbach Dialog
Die Wirz Gruppe lanciert mit Wirz Wietlisbach Dialog eine auf Dialog-Marketing spezialisierte One-to-one-Agentur. Parallel dazu werden die bisher in der Assai konzentrierten Digital-Kompetenzen in alle Gruppen-Firmen integriert.
With the launch of Wirz Wietlisbach Dialog, Wirz is acknowledging the importance of dialog marketing as a discipline in its own right, according to a statement on Wednesday. The appointment of Guido Wietlisbach (pictured above) as managing director a year ago had already signaled that the former Assai Interactive would develop more in the direction of dialog marketing.
The name "Wirz Wietlisbach Dialog AG" emphasizes both independence and affiliation with the Group. The simple solution "Wirz Dialog" was out of the question because the company could then have been mistaken for a unit of Wirz Werbung.
Markus Schärer becomes GL member at Wirz Werbung
Parallel to this sharpening of the dialog offering, the digital competencies previously concentrated at Assai will be integrated into all Wirz companies. In the course of this realignment, a large part of the digital team led by Markus Schärer will move to Wirz Werbung, where he himself will become a new member of the management board as Managing Director Digital. The decentralization relates primarily to digital consulting, conception, and creation, while technology and implementation/programming will continue to be offered as a central resource, but now within Wirz Werbung.
Wirz Wietlisbach's current clients include Orange, Post Mail, Swisscard and Betty Bossi, according to the statement.
