Upright gait

Design "Highly Evolved Shoes" promotes Puma in an ad featuring a naked man in a monkey pose. The highly sophisticated design was created by Philippe Starck.design "Highly Evolved Shoes" praises Puma in an ad featuring a naked man in a monkey pose. The highly evolved design was created by Philippe Starck. He has already caused a sensation with a toilet brush and designed a citrus juicer for Alessi. Reduced to the essentials is not only the design of the shoes, but also the idea behind this advertisement. Elegantly pimped in this way, the man could easily end up at Tally Weill, which is known to awaken similarly affable instincts in its advertising. What both campaigns have in common is that the longer you look at them, the more sympathetic they seem. Unlike naked women, men in such poses do not appear sexist, but somehow honest. The upright posture illustrates that someone is trying to understand something here. In addition, the hope that those who no longer have fur can no longer have it pulled over their ears has a confidence-inspiring and therefore customer-binding effect for Puma.
(pan)