Caught the eye: Swiss exports in the car business
A campaign by Euro RSCG Zurich, which serves as an international template for print and poster adaptations, caught the eye of Werbewoche this time.
For the launch of the latest GTI from Peugeot, Euro RSCG Zurich created a campaign that dramatizes the USP of the new model: namely that the Peugeot 308 GTI is the most French of all GTIs on the market. A "cultivated sports car that is able to combine performance with elegance".
The Swiss campaign has now also been well received at the headquarters of the global car manufacturer. It was therefore decided to make the Swiss campaign available internationally as a template for print and poster adaptations, as Euro RSCG in Zurich is pleased to report.
The Swiss campaign has now also been well received at the headquarters of the global car manufacturer. It was therefore decided to make the Swiss campaign available internationally as a template for print and poster adaptations, as Euro RSCG in Zurich is pleased to report.
