Striking: Beautiful spoof
Roman Kilchsperger has launched a new radio soap opera. The show is meant to poke fun at cosmetic surgery.
Cosmetic surgery A pet food called Fressnapf evokes a very precise brand promise. The label Smart for an intelligent car can also be understood as smart branding. Playboy as the title for a men's magazine is aimed precisely at more or less playful boys. In this circle of apt brand names, Mona Lisa has now also entered the media plan as a code name for a beauty clinic. The beautiful Lisa and her winning smile - that can only arouse the right desires. However, the full-page advertisement in the commuter newspaper Heute makes you suspicious. As we all know, it is aimed primarily at a young target audience. So are we on the trail of a new trend in which more and more young people want to go under the knife of cosmetic surgeons? The all-clear follows in the day after today. "Mona Lisa" is the title of a new radio soap. It can be heard daily at 7.20 and 9.30 a.m. on Energy Zurich. The author of the beautiful spoof is Roman Kilchsperger. (pan)
