Striking: Bear or bull?
This week, the editorial team at *Werbewoche* took notice of a campaign by Maxomedia for the online bank Swissquote.
Maxomedia has realized a comprehensive promotional campaign for the online bank Swissquote. The aim of the campaign was to attract new customers and draw attention to the Swissquote lounges in Zurich and Bern. The offer was advertised with posters and flyers. In Zurich and Berne, promoters dressed as a bull and a bear in smart business suits were out and about to draw the attention of passers-by to the offer in the lounges.
